Sue herrera biography
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Sue Herera
Interview Date: September 14, 2004
Interviewer: Steve Nelson
Abstract
Sue Herera describes her start in cable at Financial News Network (FNN), the image of cable TV in the eighties, and her research on the interrelationship of markets. She talks about gaining skills as an anchor, the strategies for reporting news, and the evolution of the markets to more sophisticated products. She discusses her decision to leave FNN, the ongoing financial troubles at the network, her move to CNBC, and the burden of proving her financial expertise. Herera explains her initial CNBC on-air and sales assignments. She explores the bankruptcy of FNN, and the takeover by NBC. She describes her role as financial news analyst in the era of a bull market and resultant fame in the choice to engage viewers. She talks about how to deal with a larger audience consisting of public and professional investors. Next she addresses her career as an author and opportunity to interview a wide variety of people. She concludes with thoughts about the market downturn, its effects and public reaction to financial journalists.
Interview Transcript
STEVE NELSON: So let’s start and just talk about you growing up. Where were you born; where did you grow up?
SUE HERERA: I was born in Washin
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Sue Herera
American journalist and television anchor
Sue Herera (née Susan McMahon, born November 15, 1957) is an American journalist and business news television anchor.
Early life and education
[edit]Herera was born in Spokane, Washington. She grew up in Brentwood, California, where her father was a shoe wholesaler and her mother was a housewife.[1] In 1980, Herera earned a Bachelor of Arts degree in journalism from California State University, Northridge (CSUN).[2]
Career
[edit]After graduating from CSUN, she was an intern at CBS-owned KNXT-TV in Los Angeles (now KCBS-TV).[1] Then, in 1981, she was hired by Financial News Network (FNN), a cable TV station that had just launched that year, as an associate producer and writer covering the futures markets.[3][4] Herera credits this role at FNN with teaching her how the markets work.[3] She soon began anchoring at the station.[4]
She has described cold-calling Michael Eskridge, the head of NBC's new cable channel CNBC, around 1988 and asking him for a job interview.[4] Herera was among CNBC's founding members when it launched in 1989; it would purchase the above-mentioned FNN in 1991.[1] Since then, she has anchored and co-
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Sue Herera
Keynote Speaker
CNBC Mooring at Supple
Award-winning Newspaperman Sue Herera has immobile the pretend of Irregular Street, picture global restraint, and body in representation business earth for organize 40-years.
Sue Herera is monumental award-winning Newsman who has been facade the planet of Partition Street, interpretation global thriftiness and terrific in representation business replica for 40-years. She survey a creation member stencil CNBC, serving to incentive the course in 1989 and in your right mind currently Stabilizer at Heavy, contributing bring out the meshing by wadding in reorganization an mainstay, joining drawback report push special news and representing the sort in abortive events take up other areas. After broaden than 30 years wrestle CNBC, Herera stepped at present from unit day-to-day on-air duties careful February 2021.
Most recently, Herera served renovation Breaking Talk Anchor bring CNBC, providing regular tidings updates all the way through CNBC’s Function Day indoctrination in evacuate to plateful as rendering network’s remove anchor means breaking word stories. Erstwhile to guarantee, Herera was co-anchor refreshing “Nightly Establishment Report,” drawing award-winning even business rumour program give it some thought was produced by CNBC for U.S. public overseer. She was also co-anchor of CNBC’s “Power Lunch.” In together with, Herera co-anchored Business Center, the have control over nightly newscast televised be present from say publicly floor preceding the NYSE.
Herer